University of Arizona basketball star Cate Reese signs NIL endorsement deal with Newegg | Business


CITY OF INDUSTRY, Calif.–(BUSINESS WIRE)–March 14, 2022–

Newegg (NASDAQ: NEGG), one of the world’s leading e-commerce technology retailers, today announced that it has signed an NCAA athlete endorsement, the company’s first, with the basketball player Cate Reese elite women’s varsity ball from the University of Arizona for a promotional campaign beginning today and continuing at the 2022 NCAA Women’s Basketball Tournament.

This press release is multimedia. View the full press release here:

University of Arizona women’s basketball forward and three-time All-Pac-12 pick Cate Reese poses with a Newegg shipping box. Reese is promoting Newegg in this month’s women’s basketball tournament as part of a NIL deal. (Photo: BusinessWire)

This year’s tournament is the first since the Name, Image and Likeness (NIL) rule came into effect last year. This is also Reese’s first national NIL endorsement deal.

A senior who has announced plans to return to college and the team next season, Reese is considered one of the best women’s college basketball players in the nation and led her then-ranked team this season. 10 best in scoring and rebounding before being sidelined. with a shoulder injury on February 20.

A 6-foot-2 forward from Cypress, Texas, Reese was named to both the 2022 Naismith Women’s Midseason Team of the Year and the All-Pac-12 Team, her third selection of conference. Without Reese in the roster, the Wildcats have lost three of their last four games, including their only loss at home. She hasn’t played in a game since injuring her shoulder in a collision during a conference game, but is expected to return for the basketball tournament NCAA Women’s. His team starts the tournament on Saturday at home. Last year, Reese and her teammates finished the season as runners-up, losing by just one point in the national championship game. The team is expected to put on a solid showing again in this year’s tournament with Reese back in the roster.

Known for her physical game, Reese has a reputation for being tough, tenacious and resilient. Before arriving in Tucson, Arizona, she was the school’s first-ever five-star women’s basketball recruit and its first McDonald’s All-American.

Off the court, Reese uses a laptop for class work, to connect with friends and family via video conference, and to watch basketball highlights at home and on the road. She uses a phone, like most college students, and wears a smartwatch to track health stats.

With a class schedule, basketball commitments and time to socialize, Reese doesn’t seem to have time for video games, but she plays several PlayStation®5 games, including fortnitewith friends online and in the same room.

“Given my limited free time during the season, I rely heavily on technology to stay focused and productive,” Reese said. “Whether it’s doing homework on my laptop, tracking my steps on my smartwatch, or trying to win at a video game, I’m often ‘plugged in’ when I’m not focused on basketball. . Given how integral technology is to my daily life, partnering with Newegg made sense. »

“People are more dependent on technology than ever, even a busy student-athlete is using technology to balance and enhance her busy life.” said Benny Tam, vice president of category marketing and merchandising for Newegg. “The example Cate sets as a hardworking student-athlete while using technology products makes her a great promotional partner for Newegg.”

Reese is featured on a banner on the marketplace, promotional videos and company social media as part of the endorsement.

NIL brand mentions of college athletes during their season often include only their social media content. However, Reese was caught on camera by Newegg’s media team during a one-day shoot in Los Angeles.

Newegg’s Madness Sale is running plenty of basketball themed promotions and discounts on a variety of product categories throughout the month of March.

About Newegg

Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and headquartered in the City of Industry, California, near Los Angeles, is one of the world’s leading online retailers of computer hardware, large electronics audience, gaming peripherals, home appliances, automotive and lifestyle technology. Newegg meets the e-commerce needs of businesses with marketing, supply chain and technical solutions in a single platform. For more information:

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This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinions, beliefs or forecasts regarding future events and performance. A statement identified by the use of forward-looking words, including “will”, “may”, “expect”, “project”, “anticipate”, “plan”, “believe”, “estimate”, “should and certain of the other foregoing statements may be considered forward-looking statements. Although Newegg believes that the expectations reflected in these forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to differ materially from those suggested or described in this press release. Investors are cautioned that forward-looking statements are not guarantees of future performance and that actual results or developments may differ materially from those projected. The forward-looking statements contained in this press release are made as of the date hereof. The Company undertakes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties who are not paid by the Company. The documents filed with the SEC by the Company are available at

Note for media: For photos and video of Newegg’s Cate Reese, go to this link:

See the source version on


Eric Wein

new egg

[email protected]

626-271-1420 ext. 22619Investor Relations:

Lena Cati

Equity Group Inc.

[email protected]




SOURCE: Newegg Commerce, Inc.

Copyright BusinessWire 2022.

PUBLISHED: 03/14/2022 11:01 AM/DISC: 03/14/2022 11:02 AM


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