Top 2021 Deals in UK First Sales


Hisense’s 4K TV was featured in The Telegraph’s Guide to the Best TVs. Technical writer Jack Rear said: “Although [Hisense] may not have the same pedigree as Samsung or Sony, this is a very solid device for the price … Those who have been thinking about upgrading to 4K but don’t want to spend a fortune, don’t look further away. “It doesn’t offer the picture quality of its more expensive counterparts, but it does have impressive speakers and voice control via Amazon’s Alexa.

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What to look for when buying a TV

Screen size

While bigger isn’t always better, it’s worth noting that manufacturers often reserve their high-end tech, such as OLED and QLED (see below) for larger screen sizes. As such, Telegraph tech writer Jack Rear recommends going with a TV that’s at least 55 inches. Remember, this is the distance from the bottom left to the top right of the screen, not its width.

The screen should be parallel to your eyes. You shouldn’t have to tilt your head more than 15 degrees up or down, or 40 degrees to the left or right.

Image quality: what are 4K and Ultra HD?

The term 4K refers to ultra high definition image quality and is interchangeable with the term Ultra HD (or UHD on some models). The image on a 4K or Ultra HD screen is made up of eight million pixels, which is four times the image on an HD television. This means that you get a sharper image on the screen.

In general, you should aim for a 4K TV as they are of the highest quality aside from 8K TVs. However, there are only a handful of 8K models on the market so far, and they are both very bulky and very expensive. Very little entertainment is broadcast in 8K yet.

Until 8K becomes more mainstream, it’s best to stick with 4K TVs. Almost all of these models have the ability to boost standard HD content, and premium 4K models can include HDR (High Dynamic Range), a contrast enhancement system that makes colors more vivid on the screen.

You may see other terms when searching for a TV, such as “Full HD” and “HD Ready”. To clear up any confusion, here’s a hierarchy of TVs, ranked from best picture quality to worst:

  • 8K
  • 4K / Ultra HD
  • Full HD
  • HD ready
  • Standard definition

Other terms to know: OLED, QLED and LED

The brightness of the TV screen varies depending on whether it is an LED, OLED or QLED device. An LED TV uses a backlight and turns off light areas during dark scenes. If you combine this with high dynamic range, you can get better screen resolution due to the color contrast.

OLED (Organic Light-Emitting Diode) televisions have a more complex system. The pixels on these TVs emit their own light when electricity is passed through, instead of relying on a backlight for brightness. As such, pixels turn off their own color during dark scenes – so dark colors appear darker and bright colors appear stronger. This method also means that OLED devices consume less power than LED TVs.

QLED (Quantum Dot Light-Emitting Diode) technology was designed by Samsung and announced in 2018. QLED TVs use pixels capable of delivering much more colors with higher brightness because they have a microscopic particle filter.

What is a smart TV?

A Smart TV will integrate applications, catch-up services, streaming channels (like Netflix, Disney + and YouTube) and give you access to the Internet.


As the screen size continues to narrow, there is less space on the models for the front speakers. Therefore, we suggest you either invest in a model with Dolby Atmos sound (for cinematic effect) or find a soundbar – which are also usually discounted in Black Friday sales.

Want more deals for Black Friday? Read our constantly updated guides on the latest offerings from Apple, John Lewis, Argos, Dyson and Sky. Browse the best Black Friday deals on beauty, fashion, games, tech and electricity. Or find the exact product you want, with our Black Friday guides to deals on popular cellphones, laptops and mattresses.

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