The global couscous market will be driven by the growing demand for healthy food products during the forecast period 2022-2027

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Expert Market Research’s new report titled “Global Couscous Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027”, gives an in-depth analysis of the global market. couscous market, assessing the market based on its segments such as thicknesses, distribution channels, and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): 3.5% (global pasta and couscous industry)

Rising demand for healthy food and dishes is driving the growth of the market. This can be attributed to the high carbohydrate and fiber content offered by couscous. In addition to this, couscous can reduce the risk of heart disease in the long term. Couscous has also been shown to reduce the development of cancer cells in the body. This is expected to be a major invigorating factor in the market over the forecast period. In terms of region, Asia-Pacific accounts for a large share of the market owing to the thriving food and beverage industry due to the presence of large population in India and China.

Industry definition and major segments

Couscous refers to a spicy North American dish that is prepared by steaming or soaking couscous and adding vegetables, fruits, or even meat to it. Couscous can also be made from millet, barley, and cornmeal. Another way to make couscous is to roll the semolina dough into small balls and cook it. Couscous is a popular dish not only in North America, but also in the Middle East, Africa and Asia-Pacific.

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On the basis of thickness, the market can be segmented into:

• Fine couscous
• Medium couscous
• Thick couscous

On the basis of distribution channel, the market has been categorized into:

• Supermarkets and Hypermarkets
• Independent retailers
• Convenience stores
• Specialty stores
• On line
• Others

Regional couscous markets include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market trends

Major trends in the global couscous market include the transition from a sedentary lifestyle to a healthy lifestyle among young people due to the increase in cancer and diabetes cases. Meanwhile, the booming e-commerce industry across continents is expected to drive the market growth over the forecast period. This can be attributed to the availability of the product at reasonable prices, attractive discounts and changeable quantity. Additionally, strong innovation and R&D activities to develop organic and flavored couscous are likely to be the major driving trends for the market.

Main market players

Major players in the market include US Durum Products Ltd, Ebro Foods, SA, Dari, and Forafric Group, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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