Supermarket hacks that will give you a head start


Studies show that not only will we buy more food products if we are hungry, but we will buy products that can be consumed more quickly and have less nutritional value. We are also more likely to buy unnecessary non-food items.

Never shop on an empty stomach

The psychology of shopping

Supermarkets know exactly what they are doing in terms of layout and display. It’s no coincidence that your first experience in a retail space is a glorious whiff of freshly baked bread or a floor-to-ceiling display of chocolate candies. Even the direction in which you are supposed to shop is part of the programming of our shopping habits. Reverse the trend and reverse your usual route to see how your thinking and your needs change.

alley of temptation

For some of us, the lack of freedom in the face of the pandemic means that a trip to the grocery store is seen as a treat and a break from the monotony. But it could also cause you to spend more than you usually would. Try shopping online and compare with your regular shopping bill to determine if that weekly trip to the supermarket is costing more than it should.

Loyalty is rewarded

Switching providers can lead to substantial savings. But supermarkets, for the most part, genuinely appreciate loyal customers. In-store vouchers, loyalty cards and individual supermarket apps are extremely popular for a reason: they offer good value for money, whether it’s discounted products or €10 worth of reduction on a shopping list worth €50.

Is it really a special offer?

Multiple purchases and promotional discounts are hugely appealing, but they’re often not the bargains you think they are. I recently spotted three packs of minced meat on sale for €12, but each had an individual sale price of €3, making multiple buying €3 more expensive.

In another supermarket, a retailer presented a display of healthy snacks with a three-for-two offer. On closer inspection, the items all had an expiry date close to expiry, limiting the enjoyment of the products for the consumer.


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