Shoppers prepare for an online bargain hunt as some stores choose to keep their doors closed for the Saint-Etienne sales


The holiday season is packed with traditions, from Christmas carols and turkey and ham to visiting Santa Claus and bargain hunting during the sales, but retail habits are changing.

Tomorrow, some consumers may find themselves shopping online on Christmas Day for the first time in their lives.

Online discounts will undoubtedly appeal to those who find themselves unexpectedly lonely due to the Omicron variant, and they’ll be looking for great deals instead of being with family and friends.

Christmas Day is a big day online shopping – one of the busiest of the year – but for some shoppers it never came on their radar because they were too invested in other traditions..

However, with more and more people at home alone, isolated and awaiting test results after close contact warning, brands fully expect to see shopping newbies on December 25 enter the world of e-commerce. Crimbo.

Red signs indicating that discounts have increased all week as stores move down the sales route, and online discounts will have started as the brick and mortar stores close their doors tonight, with more discounts scheduled for online tomorrow.

Meanwhile, in another festive twist of retail, hardcore Christmas bargain hunters will have another surprise when they discover that some stores do not open their doors as usual on St. Stephen’s Day, choosing instead to reopen on Monday.

It will be the first time in 10 years that Louis Copeland stores across the country will not open on Dec. 26, according to general manager David O’Connor.

As their post-Christmas sale begins in stores at 9:30 a.m. on December 27, there will be online discounts starting tomorrow.

Duncan Graham, Managing Director of Retail Excellence, said: “I think we’ll see fewer stores open on Stephen’s Day for sale, compared to in the last two or three years.

“I think we’ll see the main sale kick off on December 27th with some of the bigger retailers opening on the 26th.

“But this shift that we have seen at the Saint-Étienne sale in recent years, I think it is going a little in the other direction now. “

The retail industry has experienced staffing issues and the tightening of restrictions in the hospitality sector has also had an impact.

Holiday cancellation means a lot of clothing retailers are “now sitting on quite a bit of party clothes and second-hand clothes that they would have expected to sell. That muchMr. Graham said.

Christmas trade is expected to increase by around 5% from a year ago, but it is not evenly distributed across the industry, according to Arnold Dillon, director of Retail Ireland at Ibec.

A combination of restrictions on hospitality, working from home and a lack of tourists has resulted in a 20-30% drop in attendance in some places in the city center, especially Dublin.

While there was less browsing going on, the conversion rate goes up and people generally spend a little more than they could in the past, he said. Morning Ireland on RTÉ.

Harvey Norman is one of the stores that will reopen on December 26th, with doors open at 11am, and their “Big Deals Campaign” kicks off online at 4pm today with deals on appliances, technology, furniture. and bedding.

The Brown Thomas sale begins December 26 at 10 a.m. in stores nationwide, with discounts of up to 50% on fashion, accessories, shoes, housewares and tech. Their online sale begins on selected lines at 6 p.m. tonight.

Their sister store, Arnotts, on Henry Street, also opens at 10 a.m. on Sundays with discounts of up to 50% in many departments. Their online sale on select lines also begins at 6 p.m. tonight.

The Marks & Spencer sale launches online today and in-store from December 27, with discounts of up to 50pc.

Featured oral care the sale is live from 11am tomorrow, with 35pc off all products at

The Boots clearance sale has been launched online and will be available in stores nationwide starting on Saint-Etienne.

The five-star InterContinental Dublin begins its Sunday sale with a 20% discount on room-only rates and free breakfast.

A sale of rooms at the Hardiman Hotel in Galway begins on December 27 with a range of travel offers.


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