North Wales Food Expo back in March

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One of Wales’ flagship hospitality events, Harlech Foodservice Expo, is back after forced Covid cancellation last year

One of the star events of the hospitality season in Wales is back on the calendar with the return of the Harlech Foodservice Expo in March.

Over 70 food and beverage producers, from big international names to high-quality artisans, will be exhibiting at the free trade customer event at Venue Cymru on Wednesday and Thursday, March 2-3.

Big guns Wall’s, Hellman’s, Weetabix, McCain’s and Young’s Seafood will all take stalls as well as Quorn with growing interest in vegetarian and vegan options on menus.

Welsh suppliers include Village Bakery, Snowdonia Cheese, Edwards of Conwy Butchers, Ty Nant Mineral Water, Aber Falls, Snowdon Lager and Harlech’s own Bwydlyn Butcher.

Welsh food wholesaler Harlech is expecting more than 2,000 visitors to the 43rd Expo after it had to be canceled last year due to the pandemic.

This year the company, which has bases in Criccieth and Chester, is expanding its reach across the North West and Midlands after winning major new contracts with public and private sector clients.

Expo 2022 organizer Matt Flynn, Purchasing and Marketing Manager at Harlech, said:

“Everyone wants to get back to business and the feeling is very positive with people going out and enjoying food and drink.

“It’s the start of the season for restaurants and hotels and we are focusing on the quality of our suppliers rather than quantity and large suppliers.

“There will also be a lot to do with TV screens on the stands and chefs giving live cooking demonstrations, including our very own development director, Stephen Griffiths.

“There will be plenty of opportunities to sample what’s on offer with over 50 exhibitors cooking at their booths, see new ideas and take advantage of new special offers from vendors.”

Traders and businesses can attend the exhibition with current, potential and existing customers, chefs, restaurateurs, hoteliers and other professionals in the restaurant industry.

Harlech has also expanded its offering to include personal protective equipment for its nursing home customers as well as cleaning products and other non-food items.

It also offers increased flexibility for customers who can order until 10 p.m. every night for next day delivery, up to seven days a week.

Matt Flynn added:

“This year, everyone is well aware of the economic situation and the effect of inflation on their business at the start of their season. They look at their costs and margins and we seek to help them design their recipes to get the most out of our products.

“We are also offering special offers that will run over four special delivery windows aimed at calendar-critical holiday weekends when we offer them special discounts.

“It’s an opportunity for them to get inventory at a great price, just when they need it, so they can start their year from March 27.”

The two-day event is aimed at trade customers and is not open to the general public. To register for the Expo, traders and businesses should go to www.eventbrite.co.uk/d/united-kingdom–denbighshire/harlech-foodservice/

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