Meijer offers teachers discounts on school supplies beyond back to school – RetailWire

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01 Dec. 2021

Over the past two years, large retailers have increasingly offered discounts to teachers during the back-to-school period. Today, some retailers and brands are expanding their promotions even further.

Regional grocer and general merchandise retailer Meijer has announced that it will extend its back-to-school promotion for teachers throughout the 2021-2022 school year, according to a Press release. The promotion consists of a 15 percent discount on the essentials of the class.

By extending the program, Meijer intends to help teachers facing the uncertainty caused by the pandemic. It comes as a investigation from AdoptAClassroom.org reveals that teachers spent more than ever before last school year. Teachers surveyed said they spend an average of $ 750 of their own money per year on supplies, and 95 percent do not expect this year’s budget to be enough to cover their costs.

In July, Meijer added furniture, such as desks, cleaning supplies and children’s clothing to classroom essentials already eligible for the 15 percent discount.

The usual end date for the Meijer teacher discount is December 31, according to Cleveland.com.

Meijer isn’t the only retailer offering education-focused promotions beyond the weeks leading up to the start of the school year.

Apple, in addition to its back-to-school seasonal discounts, offers a special category of “educational discounts” that are available to faculty, staff and home teachers as well as returning students and parents of students, according to Apple. Business intern.

Retailers such as Target, Office Depot, Staples, and Dollar General have also offered teacher discounts on some products this year, such as United States today reported. These agreements, however, ended in the summer or September. Kohl’s offered its first teacher discount this year, for three days in July.

The welfare of teachers has been more on the public radar since the start of the pandemic. When schools reopened, concerns and concerns arose about a potential increased risk of exposure to COVID-19 due to contact with so many students on any given day.

Some U.S. states announced earlier this year that they would allocate federal stimulus funds to provide direct risk bonuses to teachers, according to The american sun.

DISCUSSION QUESTIONS: Should other retailers that offer teacher discounts consider extending them beyond back to school, like Meijer did? Are teacher rebate programs more of a revenue-raising PR or marketing tactic?

Braintrust

“This rebate is all about giving back and being good corporate citizens. “

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