eBay expands coupon functionality for stores

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eBay announced today that it has expanded its coupons feature for stores. Sellers who pay extra for a Store subscription can now send coded coupons to “buyer groups”.

If you haven’t sold on eBay in a while, coupons might seem more advanced than what you’re used to on the platform, but the coded coupon feature launched last year, announced in the update. april spring seller’s day. Since launch, sellers have been able to publicly display discount codes on eBay.com or share them privately – and they can send discount codes printed in orders to encourage repeat purchases.

Months later, eBay announced a new coded coupons feature for Buyer Groups in the Fall Seller Update, but it wasn’t officially announced until today when she explained: ” Now, with Buyer Groups, you can send your coded coupons in bulk to specific groups of shoppers.”

eBay today provided information on why store owners might want to share coded coupons with groups of shoppers:

  • Encourage Loyalty: Share your coded coupons with a group of shoppers who have purchased from you before.
  • Flexibility: Buyer groups give you more control and flexibility to offer discounts without lowering the price of the item.
  • Open new opportunities: Define category-specific buyer groups to use when your seasonal inventory has the most sales potential.

However, vendors have reported that the latter capability is not yet available.

eBay’s coded coupons page for buyer groups outlines a challenge worth noting: “Please note that a single buyer cannot receive more than one coded coupon from you within 14 days, so ensure you choose the most relevant buyers to receive your codes.

eBay also highlighted a positive point last fall, stating that sellers would be able to measure the success of coded coupon campaigns: “In the new segmentation section of the Seller Hub Marketing tab, you will have access to data to monitor your campaign activity. Going forward, you’ll see additional reporting features that you can use to measure the success of your campaigns. »

The following YouTube video explains how coded coupons work on eBay.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at EcommerceBytes.com/disclosure/.
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