NEW YORK, NEW YORK, USA, April 5, 2022 /EINPresswire.com/ — Dara Busch, CEO of 5WPR, explains that the campaign creation process for influencer marketing campaigns starts with defining goals and objectives in the countryside. Having more clarity around campaign goals upfront helps companies choose better influencers, instead of influencers who don’t end up improving marketing efforts much.
Contests and giveaways
Businesses looking to drive more sales can benefit from creating influencer marketing campaigns with a contest or special giveaway. Incorporating such an event into a marketing campaign creates a sense of urgency among consumers, as they begin to feel like they have exclusive access to a discount opportunity. Influencer campaigns also offer the benefits of increased brand awareness and engagement. This gives businesses a great opportunity for customer acquisition. While limited-time discounts or coupons still work with these types of campaigns, consumers will be much more incentivized if they need to interact with their favorite social media influencer to access the benefits. This strategy helps consumers feel like they’re joining the latest trend with some of the biggest trend setters in the world, and they shouldn’t miss this opportunity.
Opinions on products or services
One of the most common strategies for influencer marketing campaigns, and one that builds trust with new audiences, is to use product or service reviews. Businesses can send their solutions to influencers of their choice, who will then review those solutions on social media and share their honest opinions and experiences. It’s a great way for businesses to bring a touch of authenticity to their marketing campaign while increasing brand awareness through relatability with the target audience. Additionally, influencers personalize their reviews through storytelling, which is an effective messaging format.
With influencer marketing campaigns, influencers become affiliates of a company and promote its products or services. They earn a commission on every conversion that occurs through their promotional efforts. About 8 in 10 consumers said they purchased a product or service after seeing it recommended by an influencer, which benefits both brands and influencers. As the brand drives more sales to the target audience, the influencer receives a commission for their work.
Social media takeover
With a social media takeover, businesses hand over their login information for their social media accounts to an influencer over a set period of time. During this time, the influencer creates content for the business, such as posts, stories, and reels. This content helps the company deliver its marketing messages and engage with target audiences. This type of campaign helps businesses create fresh and dynamic content, and generates greater brand awareness as the influencer draws all of their followers to the business pages for cross-promotion.
Dara Busch is co-CEO of 5WPR, a leading public relations agency.
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communication and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W was awarded the PR Agency of the Year 2020 award and offers large companies an ingenious, bold and results-oriented communication approach.
5W Public Relations